Cait Bailey Can’t Avoid the Spotlight

“Not tonight,” Cait Bailey told a photographer trying to take her picture inside an area cordoned off for special guests at a Louis Vuitton party at the Miami Beach Convention Center. “Not this time.”

Ms. Bailey, 34, suggested he instead aim his camera at Alix Earle, an influencer, and her boyfriend, Braxton Berrios, a professional football player with the Miami Dolphins.

“I’m not used to being the subject,” Ms. Bailey said as the photographer snapped Ms. Earle at the event, held during Art Basel Miami Beach in December.

Anonymity has become more elusive for Ms. Bailey, a publicist and brand strategist who runs the New York office of Align Public Relations, as her clients have grown to include people with large followings like Ms. Earle, the “Call Her Daddy” podcast host Alex Cooper, the sibling influencers Charli and Dixie D’Amelio and the singer Zayn Malik. Last month, Ms. Bailey and several of her clients, including Ms. Cooper and Ms. Earle, attended the South by Southwest Conference and Festivals in Austin, Texas, where Ms. Cooper hosted an event promoting her podcast network.

Ms. Bailey’s relationship with Mario Carbone, 44, a chef and an owner of Carbone restaurant and other establishments, has also made it harder for her to avoid attention. (Mr. Carbone was at Ms. Cooper’s SXSW event, too; he prepared Carbone’s spicy rigatoni for guests.) He and Ms. Bailey, who live in Miami Beach and in New York, have been together for six years.

Ms. Bailey’s Instagram account has no photos but more than 72,000 followers — a disproportionate ratio that some who spend a lot of time online have noticed. “Anyone know what happened with Cait Bailey?,” a Reddit user posted in a forum called NYCInfluencerSnark. “She deleted all her photos.”